K-Way is one of the leaders in outdoor leisure apparel in South Africa and they required a revamp for their print ads. I knew that simplicity and strength would be key so created a series of adverts that let the copy and images shine while communicating a clear message that resonated with K-Way's target audience.

I opted for a treatment that was simple, strong, and versatile that allowed the messaging to stand out. In addition, I developed a more casual logo execution that complemented the fixed structure of the format. This added a touch of playfulness to the adverts.

 
 

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