The corporate identity for a company that supplies lighting for the film industry is a unique and exciting project to work on. When approached with the brief that only consisted of a pay off line that highlighted the importance of light, I knew that the design needed to be something memorable and strong. Light, as the client had pointed out, is a fundamental element in creation, and it shapes the world as we know it. It is a powerful force that has the ability to transform and enhance any environment.
“Light travels at 186287.490 miles per second. It is a form of energy release which shapes the world as we know it and a fundamental element in creation.”
To capture this essence, I decided to take a dramatic approach by creating a planetary scene that was reminiscent of a sci-fi movie. The use of simple, technical typography was necessary to balance the visual elements. The design had to convey the concept of light and energy, and the planetary scene provided the perfect backdrop to achieve this.
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