Formula 1 Savoury was an exciting new product in Herbalife’s offering. It marked their first savoury meal replacement so they really wanted to drive awareness for consumers and distributors. Food aesthetics is only one aspect of food promotion - consumers look for food that is either delicious, exciting, healthy, or better than what’s being offered by other brands. For a food advertisement to be truly effective, it has to vividly and creatively depict one of these traits. To help the audience identify the value of the product it is important that it is authentic and creates a sense of authority. The creative was expanded into a promotional video and across over 100 various assets for print and digital.
Creative Direction & Design: Christy Howells
Copywriter: Chayya Syal
Post Production: Christy Howells
Video: Walker
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