Victory Motorcycles and American pride are intertwined in the very essence of their brand. While working as a contractor for GPL, I had the opportunity to collaborate with this iconic brand. My task was to create a series of interim ads that showcased each model in a clean and impactful way. The incorporation of the American flag paid tribute to the symbolism of freedom that is at the heart and soul of Victory Motorcycles. The result was a simple campaign that honoured the brand's heritage.
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