Ticketmaster were revitalising their Seasonal campaign and looking at potential pitches to move forward with. The idea was to use fun non-human characters to appeal to a broad market without falling into any seasonal cliches. Developing likeable and relatable characters to be used in a variety of humorous situations to communicate the fun of Christmas giving. To achieve this, I created a trio of lovable and relatable characters, the hedgehog brothers - Billy, Charlie, and George. These three cheeky hogs are not your average seasonal mascots. They bring their own unique personalities to the mix, with a little roughness around the edges and a penchant for mischief. But above all, they embody the spirit of Christmas giving, with their hearts in the right place.
I developed a series of humorous scenarios that feature the Hogs in action, either at our events or causing playful shenanigans as they try to snag tickets for themselves. The bright and eye-catching animation style adds to the overall fun of the concept.
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