When I was approached by SAHotRods, I was tasked with revamping their publication. However, the revamp was so well received that they requested I continue working with them for two years. My main goal was to create a new visual style for SAHotRods that would appeal to the target market while remaining easy to read. It needed to showcase the beauty of hotrods but also the passion and enthusiasm of its community. One of the biggest challenges I faced was the low quality of photos provided. But with careful image selection and extensive retouching I ensured that each image was as visually impactful as possible. The result was a publication that became a beloved staple in the world of hot rod enthusiasts across South Africa.
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