Good gut health is essential to maintain an active lifestyle and overall well-being. A healthy balance of nutrition, regular physical activity and healthy bacteria in the gut will help promote a sense of energy and vitality which can empower us to live life to its fullest potential. With that in mind, we really wanted to focus on creating an uplifting and engaging campaign that facilitated some kind of interaction with the information.
Using the colour purple in a specific energy helps to create a balance of positive and calming effects psychologically. It evokes feelings of playfulness, whimsy, creativity and awareness and it often serves as a statement of something new and innovative. In order to best reflect the playful emotional cue in our colour choice, we chose to focus on images of people that are full of energy and exude overall wellbeing.
Creative Direction & Design: Christy Howells
Copywriter: Chayya Syal
Animator: Chris Moore
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